To continue on our marketing series that has been shared over the last few On-Track Tuesday Blogs, we will take a look at what happens after a patient or potential patient reaches out to you for more information and to book an appointment.
This is where you really want to be The Easy Button for your patient.
You have caught their attention. You have connected with them and educated them on the service that interests them. In this situation, as an example, we used OralRisk™ AI Genetic Testing.
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You would then include a link to call, book online, or provide a quick reply prompt. This makes it easy for them to connect with you and book an appointment.
If they haven't booked the appointment, you could also send them a brochure, available for download in last week's email and included below, in case you missed it. If they don't schedule a visit, you can send this as a second communication. Hopefully, you have some sort of CRM or process for communication in place!
This is where you connect with your patient or potential patient and offer them an appointment. Reach out to those who have showed interest and make it easy for your patient to book the appointment. Make sure your admin team is aware of this campaign that you are running so they know how to communicate and answer potential questions that your patients/clients may have.
Having the entire team on board with all programs and services you offer is so important. The front team should not be disconnected from the efforts going on with the clinical team.
This is why team meetings and morning huddles are so important.
Have everyone on board to deliver a 5-star patient/client experience with OralRisk™ Genetic Testing. It involves several key steps to ensure that your patients/clients feel valued, informed, and cared for throughout their entire journey.
It starts with the first communication! The first interaction they have with your practice. This is not only for new patients but for those who may not have been in to see you for some time. Consider treating these people like they are new patients!
What we have covered so far that is part of delivering the 5-Star Experience:
1. Personalized Communication
- Initial Contact: Use personalized messaging when patients first learn about OralRisk Genetic Testing. Tailor your communication to address their specific needs and concerns.
- Follow-Up: Send personalized follow-up messages to answer any questions and provide additional information.
2. Comprehensive Education
- Informative Brochures and Guides: Provide detailed brochures and guides that explain the benefits, process, and implications of the OralRisk Genetic Testing.
- Educational Content: Offer easy-to-understand educational content through emails, videos, and in-office materials that highlight the importance and benefits of genetic testing.
3. Seamless Scheduling
- Easy Booking Options: Make it simple for patients to schedule their appointment through various channels such as online booking, phone calls, or quick reply prompts.
- Timely Reminders: Send timely reminders via email or SMS to ensure patients remember their appointments.
Stay tuned for next week as I continue on this marketing path and share what is next with delivering the 5-Star Patient Experience. If you missed the beginning of this marketing series on On-Track Tuesday, you can read below.
Thank you for your support and reading! Please take a look through our website for upcoming Live Streaming Courses, Events, Free Webinars, The RDH View, Hands-on Courses, Career Postings and our Partner Specials. Be sure to check out our Summer Specials for the Dental Hygiene Quarterly and All Access Virtual Pass! Only One Month Left for these Savings!!
Have a great week!
Kathleen
Kathleen Bokrossy, RDH ~ President
