In last week's On-Track Tuesday Blog, we delved deeper into identifying Patient/Client Profile Types.

By focusing on one type of patient at a time, we can address their specific needs more effectively. Instead of offering generic messaging that doesn’t resonate with anyone in particular, we craft messages tailored to specific patient profiles. This approach ensures that each message speaks directly to the unique characteristics and concerns of a particular patient type.

Let's now explore how to create compelling headlines that speak to those specific patient/client profile types.

Using OralRisk™ Genetic Testing as an example, consider this: if your marketing simply states, "We offer Genetic Testing!" it probably wouldn't compel anyone to reach out to you.

Instead, let's consider a couple of the Patient Profile types I mentioned last week and create compelling headlines for them.

1. Compelling Headlines to attract the High Risk of Dental Issues patients. i.e. Patients with a family history of dental caries or periodontal disease.

Revolutionary testing to determine whether you are predisposed to cavities and gum disease! Click here to learn more.

Or

Do you have gum disease in your family? Get genetic testing for only $--- to discover if you carry the gene and get on your prevention plan.

2. Compelling Headlines to attract the Preventive Care Enthusiasts: Those who are proactive about their health and interested in preventive care measures.

The future is here. Take an OralRisk™ AI Genetic Test to determine if you are predisposed to cavities or gum disease.

And a few more Compelling Headlines:

~ Unlock the Secrets of Your Dental Health: Discover Your Genetic Risk Today!

~ Prevent Dental Problems Before They Start: OralRisk™ AI Genetic Testing for Optimal Oral Health

~ The Future of Dentistry is Here: Personalized Care with OralRisk™ AI Genetic Testing

~ From Prediction to Prevention: How OralRisk™ AI Genetic Testing Can Revolutionize Dental Care

By crafting compelling headlines for one specific client or patient profile type at a time, you are sure to attract existing patients to seek a particular treatment or service that you are providing. Additionally, this approach will attract new patients/clients to your practice!

You can use these compelling headlines in your email marketing, on your social media channels, Google Ads, and in pamphlets or brochures for take-home communication.

Stay tuned next week as I continue on this marketing path and share what to do once they opt in to learn more. If you missed the beginning of this marketing series on On-Track Tuesday, you can read them below.

Thank you for your support and reading!

Have a great week!

Kathleen

Kathleen Bokrossy, RDH ~ President