I am away this week at a ‘Breakthrough Blueprint’ meeting in Toronto with my mentor and a group of entrepreneurs.
One of the men here is an audiologist and we are working together to help craft his message to the public in an effort to help him attract more patients to his clinic.
Audiology is similar to dentistry as it is largely becoming a commodity where offices are competing with one another by offering ‘Free’ services to get patients/clients in the door (sound familiar…free teeth whitening anyone?)
Instead of using “free” to attract patients/clients, it is much better to become a trusted authority. It gives the practice much better stability, attracts the ‘right’ kind of client and is much more personally rewarding.
At my ‘8 Simple Secrets to Growing Your Practice’ last Friday, we discussed this topic as well. Offering free education and information regarding a particular topic is far better than offering free procedures or give-aways. i.e. new power brush with every new patient exam (note: this is also frowned upon by our regulatory bodies).
Differentiating yourself by being really knowledgeable on a subject, and by sharing valuable content, you will become a trusted authority. Once you can clearly explain why these things matter to the client, they will choose to stay with the practice they feel can service them best. Though we cannot use the word 'expert' in our communications, done right and the client will quickly realize you really know your ‘stuff’ and really care about them.
So how could you become a trusted authority? Educate, educate, educate the public! And there are so many ways to do that! The more we keep up with our education, the more we educate, the deeper our connection to the client and the more our practice will grow! It is just one of the secrets we teach at the ‘8 Simple Secrets to Growing Your Practice” events.
Thank you to everyone who joined us this past Friday for a fabulous day and for all your lovely emails following. It was a win-win kind of day for everyone who attended! One office said it was the first course they attended where there was something in it for all members of the team! The trip to Ridgeroad Winery is always a nice way to end the week as well :)
If you are interested in joining us for our next event, the information is below. It is free and sponsored by Crest & Oral B and I promise you, you won’t be disappointed. For those who are from out of town, there is a hotel only 10 minutes away. I recommend you save the date and join us!
Thank you for reading and your continued support! Please find information below regarding what’s coming up! Have a great week!